Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)

About the position Responsibilities • Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest to drive online sales. • Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates. • Allocate and manage paid media budgets to achieve defined sales and ROI targets, monitoring daily spend and campaign performance. • Continuously test ad creative, copy, and landing pages to enhance campaign performance using A/B testing and multivariate experiments. • Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio. • Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth. • Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions. • Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities. Requirements • Bachelor's degree in Marketing, Advertising, Business, or a related field. • 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce. • Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads. • Strong analytical skills with experience using Google Analytics and other data tools. • Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising. • Knowledge of customer acquisition funnels and e-commerce best practices. • Excellent organizational skills and ability to manage multiple campaigns simultaneously. • Experience with e-commerce platforms like Shopify. Nice-to-haves • Familiarity with advanced audience segmentation techniques and remarketing strategies. • Knowledge of affiliate marketing and influencer partnerships. • Basic understanding of SEO and organic marketing as complementary strategies. Benefits • Competitive salary and performance-based bonuses. • Comprehensive benefits package, including health insurance and retirement plans. • Professional development opportunities and access to industry-leading tools. • Wellness perks, including gym memberships and discounts on products and services. Apply tot his job Apply To this Job