Senior Commercial Controlling Manager

About the position Responsibilities • Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each other • Drive CPG/other shopper/omni partnership marketing strategies and activations • Work closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com • Ensure Brand priorities and Sales priorities are aligned before briefing agencies • Educate agencies on brand objectives and customer priorities to stay aligned with internal goals • Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocities • Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teams • Help to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidence • Assist the Sales teams with supporting materials/collaterals to drive sell-in • Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standards • Manage all aspects of ShopCom budgets for assigned brands Requirements • Bachelor's degree required; Master's degree preferred • 4+ years of eCommerce digital marketing experience • Experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) required • Experience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.) • CPG industry experience a plus • Must have team-management experience or agency-management experience to be successful in this role • A strong performance driver with performance marketing mindset to maximize efficiency using innovative approaches • Strong story-telling ability to make recommendations and steer decision making via education/knowledge sharing Apply tot his job Apply To this Job