Digital Marketing Specialist

About the position Responsibilities • Attends and assists Brand Managers, Project Managers, and the Associate Director of Digital Marketing with client meetings to establish digital marketing goals. • Assists with digital marketing strategic planning. • Prepares and presents Paid Social Media, SEO, PPC, Programmatic Ad, Analytics, and Lead Generation reports. • Ensures all campaigns have structured conversion tracking set-up (Google Analytics and Google Tag Manager) for reporting purposes. • Keeps up with current trends, best practices, and industry standards, including knowledge of Facebook, Twitter, TikTok, WordPress, Instagram, and other digital media platforms. • Constructs digital ads and other digital efforts as needed. • Creates and develops CMS-based newsletters and emails. • Produces reports that highlight key insights, analyzes what's working and what adjustments have been made, and provides recommendations for optimizing campaign performance. • Participates and presents audits and recommendations during new business meetings, client meetings, and internal meetings. • Other duties as assigned. Requirements • Bachelor's Degree or AA with 5 years' equivalent experience. • At least two years of previous experience in digital marketing. • Strong experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools like Moz or SEMrush. • Ability to think creatively and analytically, developing innovative digital marketing campaigns and using data to optimize performance. • Exceptional time management and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced, team environment. • Basic knowledge of HTML for creating and optimizing landing pages, emails, and digital ads. • Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions. • High attention to detail, ensuring accuracy in all aspects of digital marketing, from content creation to campaign execution and reporting. • Ability to understand client needs and goals, tailoring digital strategies to meet their specific objectives. • Commitment to continuous learning and staying updated with the latest digital marketing trends, technologies, and best practices. • Familiarity with A/B testing methodologies to optimize digital campaigns and content for better performance. • Ability to effectively and efficiently communicate complex digital marketing concepts to clients and team members, both verbally and in writing. Apply tot his job Apply To this Job