Head of Marketing (Remote)

Our client is private equity backed company who is looking for a Head of Marketing with multi brand B2C experience. Details below... About the Role We are leading a confidential search for an executive level Head of Marketing to join a dynamic, private equitybacked portfolio of consumer brands. The Head of Marketing will play a critical role on the executive leadership team and will be responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem. This role calls for a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multibrand environments, and thrives in a fast-paced, evolving organization. What You'll Do • Define and lead a comprehensive marketing strategy aligned with business and revenue objectives • Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention • Lead customer segmentation strategy across multiple brands and categories • Own brand positioning, messaging, and consistency across 8+ consumer-facing brands • Establish and track KPIs tied to revenue, marketing ROI, and customer behavior • Leverage AI, data, and automation tools to improve marketing productivity and velocity • Lead and develop a high-performing team (2040 people) across brand, digital, and product marketing • Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals • Own and manage a ~$10M annual marketing/advertising budget What We're Looking For • 10+ years in marketing, with 5+ years in senior leadership roles • Experience in private equitybacked or high-growth B2C companies • Strong foundation in performance marketing, across both digital and traditional channels • Experience managing complex, multi-brand portfolios in B2C/e-commerce • Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools • Data-driven mindset with deep understanding of A/B testing, customer segmentation, and campaign optimization • Proven success leading large marketing teams and managing significant budgets ($10M+) • Excellent cross-functional collaboration, communication, and executive presence • Bachelor's degree required; MBA preferred Key Competencies • Strategic and analytical thinking • Brand storytelling and market positioning • Customer-centric mindset with sharp attention to behavior and trends • Digital-first leadership with fluency in emerging tools and AI applications • Results-oriented with a bias toward execution and adaptability Note: This search is being conducted confidentially. More details will be shared during initial conversations with qualified candidates. Apply tot his job