Digital Marketing Specialist

Alexie of Athens is a fast-growing, modern jewelry brand rooted in meaning, storytelling, and everyday magic. Our mission is to create pieces that feel personal, powerful, and unforgettable. We’re looking for someone to help us scale thoughtfully and strategically—blending performance with brand integrity. What You’ll Do We’re looking for a results-driven, creative-minded Growth Strategist to lead and execute our customer acquisition strategy across paid and owned channels. You’ll work closely with the founder and creative team to drive revenue growth, optimize campaigns, and make data-informed decisions that align with our brand DNA. Responsibilities: • Develop and manage paid ad campaigns across Meta and TikTok • Continuously optimize creative performance—test hooks, headlines, content formats, and landing pages • Build and manage high-converting landing pages or brief our developer/designer • Partner on Klaviyo email/SMS flows and campaigns, including segmentation and A/B testing • Monitor, analyze, and report on KPIs—ROAS, CAC, LTV, AOV, retention, etc weekly • Ideate and brief content strategies for organic TikTok, Reels, and UGC • Collaborate on product launches and evergreen funnel builds What We’re Looking For: • 3–5 years experience in performance marketing or DTC eComm growth • Deep understanding of attribution, pixel setup, and funnel logic • Data-driven, but highly creative when it comes to testing ideas • Ability to ideate and/or brief thumb-stopping creative • Familiarity with Shopify, Klaviyo, Motion (or similar UGC tools), and GA4 • Jewelry and Fashion experience is a plus What You'll Love: • A chance to shape and scale a fast-growing brand • Flexible hours with potential to grow into a larger role • Work that blends fashion, symbolism, and culture Job Type: Contract Pay: $30.00 - $35.00 per hour Expected hours: 6 – 8 per week Work Location: Remote Apply tot his job