VP, Data Driven Marketing

Description: • Lead the strategic development and management of key marketing data platforms. • Set the strategic vision and process creation leading a strategic transformation initiative. • Execute data-driven, personalized campaigns focusing on customer lifecycle engagement. • Collaborate with cross-functional teams to create impactful customer experiences. • Manage customer data platforms ensuring seamless integration and utilization of customer data. • Develop and maintain dashboards and reports to track KPIs and demonstrate ROI. Requirements: • A bachelor’s degree in Marketing, Digital Marketing, Business Administration, Information Science, or a related discipline or an equivalent combination of education and experience is required. • Ten (10) years experience in Martech with a proven understanding of technical architecture and capabilities of personalization platforms executing data driven marketing strategies and campaign execution. • Proven expertise in creating and implementing strategies that drive growth and engagement within a one-to-many marketing environment. • Five (5) years in a leadership role managing teams, driving data strategy and governance initiatives in a complex business environment. • Two (2) years of project management experience preferred. • Understanding of APIs, data warehousing solutions, and ETL processes along with Software Development Life Cycle (SDLC) and conceptual data architecture documentation. • Proficiency in SQL, data modeling, and data governance practices. • Proven capability handling large scale, enterprise software delivery in a global 24/7 environment. • Working knowledge of the Adobe Marketing Cloud especially Real Time Customer Data Platform (CDP) or Salesforce Marketing Cloud suite. • Demonstrated knowledge of financial industry and consumer lifecycle and lifestyles/personas. Benefits: • Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program Apply Job! Apply to this Job