Sr. Integrated Media Manager

Why Join Superfeet Worldwide?At Superfeet, we’re fueled by performance, innovation, and a mission to help athletes move better—from the ground up—ultimately making a positive impact in their lives. As a leader in the insole industry, we craft high-quality, performance-driven insoles that support movement at every level, from everyday activity to elite competitors.We believe our employees are essential to that mission. We foster an inclusive, collaborative environment that encourages growth, sparks innovation, and challenges the status quo every step of the way.We take care of our team with the same commitment we bring to every product we make—we go all in. That means 100% employer-paid medical, dental, vision, life insurance, and EAP premiums, so you can focus on what moves you. We build in time to recharge with paid holidays, vacation, sick leave and volunteer days to give back to your community. Looking ahead? We’ve got you covered with employer-matched 401(k) options (traditional or ROTH) and a $1,000 annual donation to the charity of your choice. And to keep you performing at your best—on and off the field—you and your family will receive free Superfeet insoles.We’ve recently been made aware of a recruiting scam falsely using our name—and we’re just as frustrated as you are. If someone reached out claiming to offer you a job with us without so much as a proper conversation, we’re really sorry you were targeted. That wasn’t us. Please use caution in utilizing jobhire.ai in your career search.To keep things crystal clear, here’s how our hiring process doesn’t work:We’ll never ask for your personal identification or sensitive information upfront.We don’t conduct interviews solely via chat.We’ll never offer you a role without first meeting you—virtually or in person.We do love meeting awesome candidates and having real conversations. If you're ever unsure whether a message from us is legit, please reach out directly through our official website or the application portal. We’re here to help!Who Are We Looking For?We are seeking a strategic, data-driven, and creatively minded Integrated Media Manager to lead the planning, execution, and optimization of cross-channel media campaigns. This role is responsible for ensuring that all paid, earned, and owned media channels work cohesively to drive brand awareness, consumer engagement, and business growth.The ideal candidate has experience managing integrated campaigns across both traditional and digital platforms and thrives in a fast-paced, collaborative environment.What You’ll Do:Media Strategy & Planning

• Develop and execute full-funnel integrated media strategies that align with brand and business objectives.
• Collaborate with internal teams and external agencies to build holistic media plans across paid social, search, programmatic, influencer, PR, and retail media.
• Manage agency relationships, campaign calendars, and timelines from concept to execution.

Campaign Management & Optimization

• Oversee day-to-day campaign execution and ensure delivery against KPIs.
• Partner with channel owners and agencies to continuously analyze performance and optimize campaigns in real time.
• Manage flighting schedules, creative rotations, and testing frameworks to drive efficiency and innovation.

Cross-Functional Collaboration

• Work closely with brand, creative, product, and business teams to deliver strong brand equity and return on ad spend (ROAS).
• Serve as the internal expert on media best practices, audience targeting, and emerging media trends.

Budget & Performance Tracking

• Manage media budgets across campaigns, ensuring efficient spend allocation.
• Track campaign performance, deliver regular reporting, and generate actionable insights to inform future strategies.

Qualifications:

• 7+ years of experience in media planning, strategy, and buying—ideally in both agency and in-house brand environments.
• Proven ability to lead integrated media campaigns across digital, social, broadcast, SEO, and more.
• Strong working knowledge of media analytics platforms (e.g., Google Analytics, Meta Ads Manager, DSPs).
• Exceptional project management skills and ability to balance multiple priorities.
• Excellent communication and presentation abilities.
• Strategic thinker with a test-and-learn mindset and a strong bias for action.

Superfeet can welcome remote team members in non-sales roles in the following states:

• Washington
• Oregon
• Nevada
• Ohio
• South Dakota
• Texas
• Wyoming

If you live in a state outside of the six states listed above and you do not have plans to relocate to one of these states, unfortunately, we are unable to consider your application. We appreciate your understanding.Compensation: $130k - $150k annually DOE + company & SMART bonus opportunitiesLocation: Remote (or Hybrid, depending on location).As part of our standard hiring process for new employees, employment with Superfeet will be contingent upon the successful completion of a drug screen and background check. Candidates must be 18 years or older to apply.All applicants and employees will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, or prior protected activity.
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