Performance Marketer
About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, Chick-fil-A, and Under Armour build for the AI-native web.
Our mission is to enable the world ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
About the Role:
Reporting to the Head of Growth Marketing, you will be the senior IC who designs, builds, and scales the paid-growth engine that fuels Vercel’s pipeline. You’ll take channels from 0 → 1 through rapid-fire experimentation, then 1 → 100 through rigorous optimization and automation.
- What You Will Do:
- Own the performance marketing strategy that maximizes qualified pipeline while maintaining best-in-class ROAS / marginal CAC.
- Build the channel roadmap (SEM, SMM, Display, Dev-community media, ABM, programmatic, etc.) including hypotheses, budgets, and measurement plans.
- Stand up net-new channels, campaigns, and creative from scratch; iterate rapidly to product-channel fit.
- Own campaign architecture, tracking, QA, and day-to-day bid/creative optimization.
- Orchestrate a bench of best-in-class agencies and contractors across SEM, paid social, display, native, developer media, and emerging channels.
- Partner with Product Marketing, Brand, DevRel, and Revenue Ops to align narratives, landing pages, and measurement.
- About You:
- 10+ years in performance / growth marketing with 5+ years owning paid budgets for dev-tool or API/SaaS products; you can quote benchmark CPCs for “Next.js hosting” in your sleep.
- A 0-to-1 builder and 1-to-100 scaler — you’ve launched at least one channel from scratch and later managed multi-million-dollar spend without efficiency erosion.
- Hands-on with Google Ads, LinkedIn, Meta, X, programmatic DSPs, and analytics (GA4, Looker, Mode, SQL).
- Fluent in B2D and technical buyer psychology; you know when to speak latency and when to speak ROI.
- Proven record of agency leadership (selection, onboarding, creative direction, performance governance).
- Obsessively data-driven: you design rigorous tests, understand incrementality vs. attribution, and can defend spend to Finance.
- Creative thinker who can brief landing pages, video ads, and interactive demos that resonate with engineers.
- Comfortable in a hybrid SF environment and excited to collaborate in-person with Product, Engineering, and DevRel three days a week.
- Bonus If You:
- Prior success marketing infrastructure‐as-code, edge networks, or serverless platforms.
- Familiarity with CDPs, reverse-ETL, and post-signup lifecycle automation.
- Experience localizing campaigns for EMEA and APAC developer ecosystems.
- Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $175,000-$225,000. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
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