Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI
Employer Industry: Marketing and Business Development
Why Consider This Job Opportunity...
Opportunity for career advancement and growth within the organization
Competitive pay up to $117,800
Comprehensive benefits package including health insurance and retirement plans
Remote work flexibility within the U.S.
Chance to work with a collaborative and innovative team
Access to cutting-edge marketing technology and tools
What To Expect (Job Responsibilities)
Conduct market research to support go-to-market strategies and business development initiatives
Analyze data from various sources to assess marketing campaign effectiveness
Develop and implement SEO/SEM strategies
Analyze customer behavior and preferences to improve marketing strategies
Ensure data accuracy and integrity through data quality processes
What Is Required (Qualifications)
Bachelor's degree in marketing, business, statistics, or related field
5 years of experience in digital marketing, marketing analysis, or business intelligence
Proficiency in data analysis tools such as Excel and Google Analytics
Strong analytical and problem-solving skills
Excellent communication skills to present data-driven insights to stakeholders
How To Stand Out (Preferred Qualifications)
Master's degree in marketing or related field
Google GA4 Certification or Certified Analytics Professional (CAP)
Familiarity with CRM systems and marketing automation platforms
Passion for marketing and industry trends
Knowledge of statistical analysis and data visualization techniques
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