Remote Product Marketing Manager – Prime & Offsite Experience for Gen Z Young Adult Audiences (North America)

Why Join Amazon Prime – The World’s Most Beloved Membership Program

Amazon Prime isn’t just a membership; it’s an ecosystem that blends fast, free shipping, streaming entertainment, limitless reading, gaming, and an ever‑growing suite of exclusive benefits. With millions of members across the United States, Prime has become an essential part of daily life, delivering convenience, value, and delight at scale. Our mission is to continually raise the bar for what a membership can be, and we are especially focused on the next generation of members – the Gen Z and young adult crowd that expects hyper‑personalized, on‑demand experiences.

About the Role – Product Marketing Manager, Offsite & Prime (Remote)

We are seeking a visionary, data‑driven, and culturally attuned Product Marketing Manager to own the end‑to‑end strategy for Amazon Prime’s Young Adult program. This fully remote position will be the champion of how Prime communicates its value proposition to Gen Z, turning insights into compelling campaigns that drive awareness, adoption, and long‑term loyalty. You will partner with cross‑functional teams across merchandising, creative, analytics, and technology to build a seamless, omnichannel experience that feels uniquely personal to each member.

Key Responsibilities – What You’ll Own Every Day

• Strategic Campaign Architecture: Design, develop, and execute multi‑channel campaign roadmaps that integrate onsite, email, push‑notification, and social touchpoints, aligning each with the specific interests of Gen Z segments.
• Data‑Driven Storytelling: Combine quantitative metrics (CTR, conversion, LTV) with qualitative customer narratives to craft compelling marketing narratives that resonate with young adults.
• Innovation Roadmap Leadership: Own the innovation agenda for campaign technologies, evaluating new platforms, automation tools, and personalization engines that accelerate scale and efficiency.
• Cross‑Functional Collaboration: Build strong, trust‑based relationships with product, merchandising, creative, insights, and engineering teams to ensure alignment on goals, timelines, and deliverables.
• Performance Monitoring & Optimization: Track and analyze campaign KPIs across all channels, surface actionable insights, and iterate quickly to improve ROI and member satisfaction.
• Creative Brief Development: Lead the creation of clear, concise briefs that translate strategic objectives into inspiring creative concepts, shepherding ideas from conception through to final execution.
• Process Excellence: Continuously refine workflows, documentation, and reporting standards to drive operational efficiency and reduce time‑to‑market for new initiatives.
• Stakeholder Advocacy: Craft persuasive presentations and business cases that secure executive buy‑in and resources for high‑impact projects.
• Customer Insight Integration: Partner with the insights team to embed real‑time consumer research into campaign planning, ensuring relevance and authenticity.

A Day in the Life – Your Typical Workflow

Each morning begins with a deep dive into the performance dashboards for onsite, email, and push campaigns. You synthesize trends, identify gaps, and prepare a concise briefing for your business partners. Mid‑day, you review creative mock‑ups for an upcoming multi‑channel launch aimed at college‑aged members, providing feedback on tone, visual style, and relevance to the target segment. In the afternoon, you attend a cross‑functional planning session with merchandising leads to discuss upcoming Prime-exclusive product drops, aligning messaging calendars and prioritizing high‑impact tactics. The day wraps with a collaborative workshop with the insights team, shaping the research agenda for a new study on Gen Z streaming preferences, ensuring the next wave of campaigns is grounded in fresh, actionable data.

Essential Qualifications – What You Must Bring

• Four (4) or more years of professional, non‑internship marketing experience, preferably within a fast‑paced, consumer‑focused environment.
• Demonstrated ability to use data and metrics (e.g., Excel, Tableau, SQL) to drive continuous improvement and decision‑making.
• Proven track record of launching, scaling, and measuring cross‑functional marketing programs from concept through execution.
• Hands‑on experience with email platforms, web analytics, CRM, and marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
• Strong project‑leadership skills, with the ability to manage multiple simultaneous initiatives while meeting aggressive deadlines.
• Exceptional written and verbal communication skills, capable of distilling complex ideas into clear, compelling narratives for senior stakeholders.

Preferred Qualifications – Your Bonus Credentials

• Experience managing external agencies or creative partners to develop integrated marketing programs.
• History of presenting strategic ideas to senior leadership and securing sponsorship across organizational levels.
• Deep familiarity with Gen Z culture, digital trends, and the platforms where young adults spend their time (TikTok, Instagram, Twitch, etc.).
• Background in e‑commerce, subscription‑based services, or entertainment media.
• Advanced analytical expertise, such as proficiency with Python, R, or advanced data‑visualization tools.

Core Skills & Competencies – How You’ll Succeed

• Strategic Vision: Ability to see the big picture while zooming into granular details, ensuring every campaign aligns with broader business objectives.
• Customer‑Centric Mindset: Passion for understanding the motivations, pain points, and aspirations of Gen Z members.
• Analytical Rigor: Proficiency in interpreting complex data sets and translating them into actionable marketing tactics.
• Creative Collaboration: Comfort working alongside designers, copywriters, and videographers to bring ideas to life.
• Agile Execution: Ability to pivot quickly based on performance signals, market shifts, or emerging trends.
• Influence & Negotiation: Skilled at building consensus across a matrixed organization, navigating competing priorities with diplomacy.
• Technology Savvy: Curiosity about emerging Martech tools, AI‑driven personalization, and automation frameworks.

Career Growth – Your Path at Amazon

Amazon invests heavily in the professional development of its people. As a Product Marketing Manager you will have access to:

• Leadership development programs and mentorship circles designed for high‑potential marketers.
• Opportunities to rotate across product lines, gaining exposure to Amazon’s broader ecosystem (e.g., Prime Video, Twitch, Amazon Music).
• Funding for industry conferences, certifications (e.g., Google Analytics, AWS Certified Data Analytics), and continuous‑learning courses.
• A clear promotion pathway from Individual Contributor to Senior Manager, Principal, and eventually Director‑level roles, based on impact and leadership.

Culture & Work Environment – What It’s Like to Be Part of the Team

Amazon’s culture is built on a set of leadership principles that champion ownership, invention, and customer obsession. In the Prime Marketing organization you will experience:

• A collaborative, data‑driven environment where ideas are tested, measured, and iterated rapidly.
• A commitment to diversity, equity, and inclusion, ensuring every voice is heard and celebrated.
• Flexibility to work from anywhere in the United States, supported by robust remote‑work tools and a global network of peers.
• Regular “hack weeks” and innovation sprints where you can prototype bold concepts without the usual constraints.
• A focus on work‑life balance, with generous paid time off, mental‑health resources, and wellness programs.

Compensation, Perks & Benefits – What You’ll Receive

Amazon offers a market‑competitive total compensation package that includes:

• A base salary that adjusts for geographic market, ranging from $98,200 – $179,600 per year.
• Performance‑based bonuses and stock‑based equity awards that align your success with the company’s growth.
• Comprehensive health, dental, and vision coverage for you and your eligible dependents.
• Retirement savings options, including a 401(k) with company match.
• Generous parental leave, adoption assistance, and family‑friendly policies.
• Employee discount programs, including a Prime membership for you and your household.
• Access to learning platforms, internal career coaches, and tuition reimbursement.

How to Apply – Take the Next Step

If you are ready to shape the future of Amazon Prime for an entire generation, we want to hear from you. Submit your résumé, a cover letter that highlights your experience with Gen Z audiences, and any relevant portfolio pieces that showcase your campaign work. Our recruitment team will review your application and reach out to schedule a conversation.

Amazon is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations are available for candidates with disabilities; please let us know how we can support you during the interview process.

Join the Prime Revolution – Apply Today!

Imagine the impact of delivering unforgettable experiences to millions of young adults every day. Your strategic insight, creative spark, and data‑first mindset could define the next chapter of Amazon Prime. Click the link below, submit your application, and embark on a career that blends innovation, influence, and immense growth potential.

Apply Now – Become a Prime Marketing Trailblazer