Head of Marketing & Brand

About the position Responsibilities • Own and deliver on the core customer value proposition for JetBlue through a deep understanding of our target audience, and develop marketing and brand strategies to meet both our short- and long-term goals • Own all marketing communications, and manage delivery through digital and traditional media and channels • Establish the product positioning. Establish the product specification, and work with matrix partners to implement the onboard product experience including current core and Mint inflight products • Design and work with matrix partners to implement the ground experience across all JetBlue cities • Build and execute customer personalization strategy • Win Senior Leadership support for the marketing strategy and initiatives using both data and personal influence/credibility • Capitalize on all areas of the travel experience by maximizing each customer touchpoint through innovative products, loyalty and technology offerings • Develop a robust commercial analytics function to inform the commercial strategy • Own the brand positioning and ensure that the JetBlue brand resonates through all digital channels including JetBlue.com, the app, retail media, etc. • Work with the CIO and team to optimize customer merchandizing on all digital channels • Ensure that all customer-facing elements of our communications (including jetblue.com) properly reflect and support the customer value proposition • Evaluate customer data to ensure proper targeting and then measure the results/effectiveness of all marketing initiatives such as growth in brand awareness among target markets or return on investment from specific campaigns • Collaborate with other business areas in improving communication and teamwork to drive efficiencies • Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement, and development of the succession plan for the team • All other duties as assigned Requirements • Bachelor's degree OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience • Fifteen (15) years of relevant work experience in at least two of the following areas: marketing, advertising, loyalty, digital • Five (5) years of progressive responsibilities for a B2C organization, including deep understanding of all relevant technologies and key distribution partnerships (Google Flights, online aggregators, etc.) • Demonstrated success in managing a digital-first multichannel go-to-market strategy for a B2C product • Strong experience with customer relationship management (CRM) and personalization, building and implementing a personalization program • Ten (10) years of leadership experience managing a team of 30+ people • Strong planning and analytical skills • Available for overnight travel (25%+) • Valid travel documents with the ability to travel in and out of the United States • Excellent organizational skills and the ability to manage multiple complex projects simultaneously • Strong verbal and written communications skills • Experience managing a large remote workforce of salaried and hourly employees • Highly accessible to support the needs of our customers • Exceptional matrix, interpersonal and relationship management skills • Ability to build and maintain Client relationships and Customer focus • Experience developing and maintaining budgets • Must pass a pre-employment drug test • Must be legally eligible to work in the country in which the position is located • Authorization to work in the US is required. This position is not eligible for visa sponsorship Nice-to-haves • Advanced degree • Experience managing a combination of in-person, remote, and outsourced workgroups • Ability to work in a dynamic, fast-paced environment • Strong experience in product development and execution • Knowledge of the airline and travel industry • Experience working with a customer loyalty program, including management of partnership programs • Experience in the cobrand credit card partnership space Benefits • Performance bonuses • Restricted stock units • Access to healthcare benefits • 401(k) plan and company match • Crewmember stock purchase plan • Short-term and long-term disability coverage • Basic life insurance • Space available and positive space leisure on JetBlue Apply tot his job Apply To this Job