Senior Researcher - Consumer Insights, Films
About the position
Responsibilities
• Own the relationship with key Content & Marketing executives and creators and establish a trusted, consultative partnership
• Identify & prioritize high-impact research opportunities and organize an insights program that will build a strong understanding of consumers' needs in movies today to inform a variety of business decisions across content development, communications strategy, and product experience
• Develop innovative approaches to conducting research at each stage of the content lifecycle (e.g. development, production, post-release, etc.)
• Provide insight that helps the marketing and communications teams decide how to best position Netflix movies in the marketplace at a global scale
• Partner with other Consumer Insights researchers and cross-functional teams such as Series, Data Science, Finance, Marketing, Product, and Social to identify business needs and develop research initiatives to support the movie space
Requirements
• At least 7+ years of hands-on research experience at a studio or market research agency, ideally a mix
• Fluency in both qualitative and quantitative research methods, with the ability to manage both
• Experience in designing, planning, and executing research projects, including research screenings, positioning/branding studies, materials testing and/or tracking, owning projects end-to-end
• A phenomenal communicator, written and verbal, with compelling storytelling capabilities, connecting the dots and surfacing learnings from past research to apply today, making an audience think/feel things they wouldn't have otherwise
• An excellent collaborator; you build strong partnerships within your team and with stakeholders
• Experience socializing research findings across different departments, from content/creative to marketing/communications, pivoting to different needs seamlessly
• Comfortable working within a self-directed culture and navigating ambiguity
• Experience managing international research in markets outside the US is preferred
Benefits
• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
• Full-time salaried employees are immediately entitled to flexible time off
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