Senior Manager, Loyalty Transformation - CVS Health

Job Title: Senior Manager, Loyalty Transformation - CVS Health

About CVS Health and Our Purpose

At CVS Health, we're driven by a singular purpose: Bringing our heart to every moment of your health. This purpose is at the core of everything we do, guiding our commitment to delivering enhanced, human-centric healthcare in a rapidly changing world. Our goal is to make healthcare more personal, convenient, and affordable. We believe that how we deliver our services is just as important as what we deliver, and our Heart At Work Behaviors support this purpose. We're looking for talented individuals who share our passion for transforming healthcare and making a difference in the lives of our customers.

Job Summary

We're seeking a highly skilled and experienced Senior Manager, Loyalty Transformation to lead the development and implementation of forward-looking strategies for our loyalty programs, including ExtraCare, ExtraCare+, and other health-oriented growth opportunities. As a Senior Manager, Loyalty Transformation, you will play a critical role in driving business growth, improving customer engagement, and enhancing the overall shopping experience for our customers. This is a fully remote role, offering the flexibility to work from anywhere.

Key Responsibilities

• Strategic Planning (30%): Use your industry knowledge and strategic thinking to help reimagine the future state of ExtraCare's free and paid tiers to meet the needs of today's shoppers, patients, and members and transform how they engage with CVS retail pharmacy and health services.
• Program Expansion and Management (30%): Analyze internal and external data to pursue new opportunities aligned to ExtraCare's future vision and CVS retail and enterprise priorities. Manage current programs and expansions as developed, including performance tracking and growth optimization.
• Customer Insights Generation (15%): Test new concepts with customers and develop sizing/business cases to support and prioritize new concepts. Critical contributor to executing in-market testing where needed.
• Presentations & Storytelling (15%): Assist with developing presentations to communicate ExtraCare vision. Engage and influence leaders and peers across CVS to build alignment and excitement.
• Collaborative Partnerships (10%): Work with cross-functional teams to ensure robust ideation and enterprise support.

Essential Qualifications

• Drive the Business: Highly responsible and accountable for building strong business value; plan, develop, and execute short- and long-term goals.
• How We Work: Lead by example and contribute to the team through transparency, respect, an entrepreneurial spirit, and resiliency; navigate ambiguity and change to achieve goals despite potential obstacles; exhibit a growth mindset through openness to feedback and continuous improvement.
• Joins Forces: Track record of working collaboratively with internal and external partners across strategy and operations to deliver ROI and lead complex projects to completion.
• Influence Without Authority: Build relationships; hold others accountable to ensure outcomes are achieved; delegate responsibilities to appropriate stakeholders; celebrate wins and lift up key partners.
• Project Management: Proven ability to manage multiple simultaneous projects, understanding and delivering what is needed in short time frames; translate vision and strategy into actionable timelines and produce successful outcomes; identify risk and mitigation strategies to ensure success.
• Communication & Storytelling: Excellent communicator, both verbal and written, with the ability to synthesize and frame a vision for executive alignment; deliver high-quality professional communications, presentations, responses, and analyses on a wide range of requests by working quickly and independently.
• Human-Centered: Passion for creating engaging experiences in loyalty and retail that measurably drive business outcomes; customer engagement experience.
• 10 to 10,000 ft: Frame and evaluate business questions and hypotheses, and synthesize facts and insights into concrete, actionable recommendations. And then, partner effectively to bring the recommendations to life, including working with store teams.
• Analytical: Lead recurrent analysis and reporting to assess program performance; partner with data scientists and business analysts to measure and assess Loyalty efforts and report out to key stakeholders.

Requirements

• 5+ years developing strategies to achieve goals using innovative solutions.
• 5+ years leveraging data to support strategic plans and return on investment.
• 5+ years working with a team to prioritize work based on skills, needs, timelines, etc.
• 5+ years engaging and inspiring a team and/or partners to succeed.
• 5+ years in a high-demand, performance-driven environment where priorities shift.
• 5+ years working in Retail, CPG, CRM, or similar businesses.
• Advanced Excel and PowerPoint skills.
• Up to 25% travel expected.

Preferred Qualifications

• 5+ years studying broader retail trends, with an understanding of loyalty programs and what inspires customers to engage meaningfully.
• 1-2+ years in post-MBA capacity in management consulting, large agency, or marketing role in loyalty/retail/customer goods.

Education

• Bachelor's degree.

What We Offer

At CVS Health, we offer a comprehensive benefits package, including:

• Competitive salary: $82,940.00 - $199,144.80.
• Bonus, commission, or short-term incentive program.
• Equity award program.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Well-being programs.
• Education assistance.
• Free development courses.
• CVS store discount.
• Discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay.
• Paid holidays.

Why Work at CVS Health?

At CVS Health, we're committed to creating a work environment that's inclusive, diverse, and supportive of all our colleagues. We believe in fostering a culture of transparency, respect, and entrepreneurial spirit. Our employees are self-disciplined, hardworking, curious, trustworthy, humble, and truthful. They make choices according to what's best for the team, live for opportunities to collaborate and make a difference, and help make us the #1 Top Workplace in the area.

How to Apply

If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.