Senior Brand Strategist - Global Brand Vision and Storytelling at DoorDash
Join the DoorDash Team as a Senior Brand Strategist and Help Shape the Future of Local Economies
DoorDash, a leading technology and logistics company, is seeking a highly skilled Senior Brand Strategist to join our Global Brand Strategy team. As a Senior Brand Strategist, you will play a critical role in building the vision, story, systems, and value for the DoorDash brand, inspiring creativity, and infusing our brand into every touchpoint of our organization. If you're a strategic thinker with a passion for branding, storytelling, and collaboration, we want to hear from you!
About DoorDash and Our Mission
At DoorDash, our mission is to empower local economies by connecting people with the things they need. We're a technology and logistics company that started with door-to-door delivery, and we're now expanding to deliver a wide range of goods. Our team members are passionate about making a positive impact on their communities, and we're committed to supporting their happiness, healthiness, and overall well-being.
The Role: Senior Brand Strategist
As a Senior Brand Strategist at DoorDash, you will be responsible for:
- Building, orchestrating, and exporting the vision, story, and value of the DoorDash brand (and all sub-brands)
- Collaborating across the company to align marketing, business, product, and experience to reinforce the equity we intend to build with our audiences
- Being the primary advocate for our three audiences - Consumers, Dashers, and Merchants - ensuring that strategies are designed with them in mind
- Owning and reporting on Brand Goals
- Building Audience Brand Architectures, narratives, and naming conventions to be applied across a range of existing and emerging initiatives
- Working hand in hand with creative teams to inspire remarkable work
Key Responsibilities
Brand Vision and Storytelling
- Develop a deep understanding of the DoorDash brand, its values, and its mission
- Build a compelling brand vision and story that resonates with our audiences
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
Audience Advocacy
- Develop a deep understanding of our three audiences - Consumers, Dashers, and Merchants
- Ensure that brand strategies are designed with their needs and interests in mind
- Collaborate with cross-functional teams to ensure audience-centricity across all initiatives
Brand Architecture and Governance
- Develop and maintain a comprehensive brand architecture that includes brand positioning, messaging frameworks, and visual identity
- Establish and maintain brand governance processes to ensure consistency across all touchpoints
Requirements and Qualifications
Essential Qualifications
- 8+ years of relevant brand strategy experience brand-side or within creative agencies
- Proven success crafting best-in-class brand positionings and messaging frameworks
- Experience crafting and implementing brand systems and architectures
- A desire to collaborate with Marketing teams and Product teams alike
- A deep passion for research, and fluency in brand measurement
Preferred Qualifications
- Experience designing qualitative and quantitative studies
- A track record of partnering with creative teams and/or creative agencies to develop truly remarkable creative ideas
- Fluency in systems and frameworks, as well as ideas and storytelling
Skills and Competencies
- Strategic thinking and problem-solving
- Collaboration and communication
- Brand storytelling and narrative development
- Brand architecture and governance
- Research and analysis
- Project management and organization
Career Growth Opportunities and Learning Benefits
At DoorDash, we're committed to supporting the growth and development of our team members. As a Senior Brand Strategist, you'll have opportunities to:
- Develop new skills and expertise in brand strategy and storytelling
- Collaborate with cross-functional teams to drive business results
- Contribute to the development of our brand vision and strategy
- Participate in training and development programs to enhance your skills and knowledge
Work Environment and Company Culture
At DoorDash, we're proud of our company culture and work environment. We offer:
- A remote work option, with opportunities to work from our offices in San Francisco, New York, or other locations
- A comprehensive benefits package, including healthcare benefits, a 401(k) plan, and paid time off
- A dynamic and collaborative work environment that encourages creativity and innovation
- Opportunities to make a positive impact on our communities and the environment
Compensation and Benefits
We offer a competitive compensation package, including:
- A salary range of $152,000 - $240,000 USD (California) or $160,000 - $240,000 USD (New York)
- Opportunities for equity grants
- A comprehensive benefits package, including healthcare benefits, a 401(k) plan, and paid time off
Why Join DoorDash?
At DoorDash, we're passionate about empowering local economies and making a positive impact on our communities. As a Senior Brand Strategist, you'll have the opportunity to:
- Contribute to the development of our brand vision and strategy
- Collaborate with cross-functional teams to drive business results
- Develop new skills and expertise in brand strategy and storytelling
- Be part of a dynamic and collaborative work environment that encourages creativity and innovation
How to Apply
If you're excited about this opportunity, please submit your application today! We can't wait to hear from you.
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