Senior Analyst, Marketing Analytics - Cross-Functional Performance Marketing Team Lead - The Walt Disney Studios

Join the Performance Marketing Team at The Walt Disney Studios

We are seeking an experienced Senior Analyst, Marketing Analytics to join our dynamic Performance Marketing team within The Walt Disney Studios Marketing organization. As a Senior Analyst, Marketing Analytics, you will play a critical role in driving value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

About The Walt Disney Studios

The Walt Disney Studios is a world-renowned entertainment company that has been a leader in the industry for nearly a century. Our Marketing organization is responsible for promoting our magical brands and ensuring that our marketing efforts are data-driven, efficient, and effective. The Performance Marketing team is a cross-functional team that leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms.

Job Summary

As a Senior Analyst, Marketing Analytics, you will be responsible for working directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics. You will organize, clean, manipulate, merge, and label various data sets, interpret and analyze insights, results, and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.

Key Responsibilities:

• Work directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics
• Organize, clean, manipulate, merge, and label various data sets
• Interpret and analyze insights, results, and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses
• Use business knowledge to label data sets for developing Marketing Science machine learning models
• Validate data from cross-title measurement or analytics initiatives
• Document and implement cross-title reporting processes that drive value for the business
• Document and maintain knowledge of business contexts, processes, and purposes that may be relevant to understanding business data
• Work cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setup
• Work directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting, and automation efforts
• Work directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions
• Work cross-functionally across Performance Marketing to ensure proper measurement, data collection, and taxonomy setup
• Partner and work with third-party measurement partners for platform setup, onboarding, and user management as well as interface with the internal and external sales, measurement, and ad operations teams associated with each
• Partner and work with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results
• Build and assist with ad spend data visualizations
• Leverage data and insights to help Performance Marketing Strategy and Operations optimize performance of campaigns
• Leverage data and insights to help inform long-term media partner strategy
• Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
• Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team
• Support internal teams as necessary with ad hoc projects
• Maintain and share knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Requirements

Basic Qualifications:

• Bachelor’s Degree, ideally in a related area (including but not limited to economics, business, marketing, communications, and psychology)
• 5+ years in Advertising Media (primarily Digital Media), Media Analytics, or Marketing Analytics
• Experience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmp
• Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp, and DSPs (Google DV360, Trade Desk, Amazon)
• Understanding of marketing and media concepts, principles, and strategies
• Excellent analytical skills
• Excellent written and verbal communication skills
• Self-driven, accountable, well-organized, detail-oriented individual
• Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
• Demonstrated experience and proficiency working cross-functionally
• Passion for entertainment and The Walt Disney Studios brands
• Understanding of the adtech ecosystem
• Proficiency with Excel
• Knowledge of digital ad serving, tracking, and implementation
• Ability to work on-site in Burbank, in a hybrid capacity

Preferred Qualifications:

• Some experience using SQL
• Proficiency with data visualization tools such as Tableau
• Proven experience and proficiency working with technical teams to translate business needs into technical requirements
• Ability to see the bigger picture and explain how complicated systems, processes, and products work

What We Offer

We offer a competitive salary, a bonus and/or long-term incentive units, and a full range of medical, financial, and/or other benefits. The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

Why Join Us?

As a member of our team, you will have the opportunity to work with a talented and dedicated group of professionals who are passionate about entertainment and marketing. You will be part of a cross-functional team that is responsible for driving business results through data-driven marketing efforts. You will have the opportunity to work on a wide range of projects, from measurement and analytics to marketing strategy and operations.

How to Apply

If you are a motivated and experienced marketing analytics professional who is passionate about entertainment and data-driven marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you are the ideal candidate for this role.

We look forward to hearing from you and discussing how you can become a vital part of our success story.