Senior Analyst, Channel Marketing - Performance Marketing Organization - Remote

Join the Synchrony Team as a Senior Analyst, Channel Marketing and Drive Business Growth

Are you a motivated and results-driven marketing professional looking to take your career to the next level? Do you have a passion for channel marketing and a knack for driving business growth? We are seeking a highly skilled Senior Analyst, Channel Marketing to join our Performance Marketing Organization in a remote setting. As a key member of our team, you will play a critical role in developing and executing email marketing campaigns, analyzing campaign results, and ensuring compliance with regulatory requirements.

About Synchrony

Synchrony (NYSE: SYF) is a premier consumer financial services company that delivers a comprehensive suite of digitally enabled products and services. With a presence in various industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet, and more, we are a leader in the financial services sector. Our company culture is built on a foundation of innovation, diversity, and inclusion, with a strong commitment to employee development and well-being.

Awards and Recognition

• Ranked #2 among India's Best Companies to Work for by Great Place to Work
• Among the Top 50 India's Best Workplaces in Building a Culture of Innovation by GPTW
• Top 25 among Best Workplaces in BFSI by GPTW
• Recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies
• Ranked #3 among Top Rated Companies for Women and Top-Rated Financial Services Companies

Organizational Overview

The Performance Marketing Organization is the driving force behind Synchrony's business growth, handling the majority of marketing activities, including targeting the right audience through campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and ensuring compliance via surveillance and governance. Our team is dedicated to maximizing results and maintaining a competitive edge in the market.

Role Summary/Purpose

As a Senior Analyst, Channel Marketing, you will be part of the Performance Marketing Organization based in Hyderabad, India, and will work closely with the Channel Marketing team to develop, execute, and audit email marketing campaigns. Your primary responsibilities will include building, testing, and auditing email campaigns, ensuring creative and file selections are accurate, and maintaining a project tracker to reflect the status of all projects and completion dates.

Key Responsibilities:

• Work within a designated email platform to build, test, and audit email marketing/servicing campaigns, ensuring creative and file selections are accurate
• Perform complex creative and data auditing and testing to ensure campaign accuracy
• Maintain a project tracker to reflect the status of all projects and completion dates
• Maintain good communication rhythm with stakeholders on projects
• Ensure strong adherence to SLA's on timelines, accuracy, and compliance
• Record all approvals and final documents within the campaign management system

Required Skills & Knowledge

To be successful in this role, you will need:

• Bachelor's degree in any discipline or MBA in marketing/Digital marketing with a minimum of 0 to 2 years of experience in building and deploying email campaigns via ESP (email service provider) or in lieu of a degree, 2 to 4 years of experience in building and deploying email campaigns via ESP
• Minimum 1 year of email and direct mail marketing channel experience, with hands-on experience building, testing, and auditing commercial emails
• Minimum 1 year of experience with an enterprise email service platform: PCM/Harmony (or) Zeta (or) SFMC (Salesforce Marketing Cloud)
• Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
• Minimum 1 year of experience working with US stakeholders/Offshore Clients
• Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint
• Strong project management skills and attention to detail
• Exposure to Marketing and retail concepts
• Strong written & verbal communication skills
• Good team player

Desired Skills & Knowledge

While not required, the following skills and knowledge are desirable:

• Understanding of US credit card or retail business
• Exposure to Marketing databases
• Proven ability in delivering and reviewing projects with clients and peers
• Exposure to any project management tool
• Exposure to Digital platforms

Career Growth Opportunities and Learning Benefits

At Synchrony, we are committed to the growth and development of our employees. We offer:

• Career advancement and upskilling opportunities
• Focus on advancing diverse talent to take up leadership roles
• Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
• Flexibility and choice for all employees

Work Environment and Company Culture

Our company culture is built on a foundation of innovation, diversity, and inclusion. We offer:

• A remote work setting with flexible hours
• A diverse and inclusive work environment with ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members
• A dynamic and fast-paced work environment with opportunities for growth and development

Compensation, Perks, and Benefits

We offer a competitive salary and a comprehensive benefits package, including:

• Competitive salary
• Best-in-class employee benefits and programs
• Flexibility and choice for all employees

Ready to Apply?

If you are a motivated individual ready to contribute to a thriving team, we encourage you to apply now! We are excited to review your application.