Social Media Manager II - Customer Engagement Strategy & Activation at blithequark

Join the blithequark Team as a Social Media Manager II - Customer Engagement Strategy & Activation

Are you a seasoned digital marketing professional with a passion for social media and customer engagement? Do you have a proven track record of driving eCommerce success through innovative paid social strategies? blithequark, a leader in the industry, is seeking a skilled Social Media Manager II to lead their Disney Store business for paid social media. As a key member of the in-house Trading Desk team, you will be responsible for developing and executing paid social campaign management activities that drive traffic and revenue.

About the Role & Team

The Social Media Manager II will report to the Manager, Social Media Strategy & Activation, and will be responsible for leading the paid social ecommerce strategy for blithequark's direct-to-consumer retail. The ideal candidate will have extensive experience with paid social buying, campaign management, and data analysis, as well as a strong understanding of online trafficking and tracking via ad servers and digital analytics tools.

Key Responsibilities

• Lead paid social ecommerce strategy for blithequark's direct-to-consumer retail and drive this forward through innovation.
• Provide strategic input and guidance to best achieve client goals and implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals.
• Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms, including YouTube, Meta, Snapchat, TikTok, X, and Pinterest.
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
• Work with cross-functional teams to identify and design tools to improve efficiency and partner across teams, organizations, and companies to improve overall technical setup and inter-departmental workflow.
• Present campaign performance and insights to key team members, using expertise to provide actionable findings and recommendations for future campaigns.
• Identify and implement new testing opportunities to evolve business-as-usual campaigns or first-to-market alpha/beta tests that promote innovation.

Essential Qualifications & Skills

To be successful in this role, you will need:

• 5 to 7+ years of digital marketing experience with eCommerce, and extensive experience with social media advertising platforms and related tools.
• A strong understanding of online/offline data, including its use in the digital and social space.
• A strong grasp on analytics, measurement, and proper test structures to help coach the team on advanced analysis and testing.
• Familiarity with work management platforms such as Workfront, JIRA, Smartsheet, etc., and the ability to enhance the team's use of these tools.
• A high level of autonomy and the ability to distill technical details into simple, understandable terms that motivate action through aligned values and goals.

Preferred Qualifications

A four-year college degree or equivalent work experience in Marketing, Business, Social Media, Analytics, or Statistics is preferred. Any relevant degree or background is a plus.

Career Growth Opportunities and Learning Benefits

At blithequark, you will have the opportunity to work on high-profile campaigns and develop your skills in paid social media management. You will be part of a dynamic team that is passionate about driving eCommerce success and will have the chance to learn from experienced professionals. With a strong focus on innovation and experimentation, you will be encouraged to think creatively and develop new strategies to drive business results.

Work Environment and Company Culture

blithequark is a company that values its employees and offers a range of benefits and perks to support their well-being and career development. With a global presence and a diverse range of businesses, blithequark offers a dynamic and inclusive work environment that is exciting and rewarding.

Compensation, Perks, and Benefits

blithequark offers a comprehensive rewards package that includes health and savings benefits, educational opportunities, and special extras that only blithequark can provide. The company is committed to helping its employees live their best lives and offers a range of benefits and perks to support their well-being and career development.

Why Join blithequark?

If you are a motivated and experienced digital marketing professional looking for a new challenge, blithequark is the perfect place to take your career to the next level. With a strong focus on innovation and experimentation, a dynamic and inclusive work environment, and a comprehensive rewards package, blithequark offers a unique opportunity to develop your skills and drive business results.

If you are ready to join a talented team of professionals and make a real impact on blithequark's eCommerce success, we encourage you to apply for this exciting opportunity.

Join blithequark today and start driving your career forward!