Sr Manager Ad Products UB Media – Remote ...

Sr Manager Ad Products UB Media - Remote - Ulta Beauty - Bolingbrook, IL - work from home job
Company: Ulta Beauty
Job description: OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together.

THE IMPACT YOU CAN HAVE:

In this role, you will manage the definition, development, execution, and analysis of the strategy for a portfolio of existing and new guest facing digital advertising products for Ulta Beauty’s retail media network, UB Media. This role will use business and customer insights to prioritize, resource and design ad products and features to be built for owned and operated properties as well as offsite experiences. The Sr. Manager, Ad Product will maintain the long-term ad product roadmap across channels and formats. In addition, this role will help co-lead cross-functional sprint cycles with the Lead Engineer to develop and improve ad products. Data driven analysis of new experiences and opportunities will be key to prioritizing the development of new or enhanced digital ad product offerings.

YOU WILL ACCOMPLISH THESE GOALS BY:

Planning & Execution:

Develop compelling owned and operated advertising placements, formats and measurement capabilities that exceed the wants and needs of UB Media brand partners

Communicate detailed product requirements to agile product team via business product requirement documents and user stories

Break down concepts into epics, user stories and acceptance criteria

Collaboration:

Building a collaborative working relationship with UB Media Sales & Account team to compile business and customer insights to inform ad product developments

In partnership with the Digital Experience & Product Management teams, collaborate with senior leaders to prioritize and execute important ad product enhancements and new offerings within the digital roadmap

Partner with UB Media Sales & Account team members to align on goals, metrics, and success criteria for new and existing ad products to support and rationalize resource investments as well as incorporate approved capabilities into long-term roadmap

Partner with Brand and Creative stakeholders to incorporate the brand aesthetic and voice in capabilities and touchpoints across the journey

Leadership:

Inspire, mentor and grow a team of individual contributors, model a growth mindset, and contribute as a senior leader within the company

Thought leader and steward of ad product strategies for UB Media

Leads the ad product roadmap and go-to-market strategy across ad products

Assess the capabilities and needs of the team to inform strategic hiring decisions

Educate team and key stakeholders in ad product best practices

Recognize and adopt best practices in Retail Media Network advertising and promotion (e.g. high-impact formats, high-performance placements, variable buying and selling methodologies)

Provide functional knowledge to guide on strategy, direction, and timing of future AdTech & MarTech improvements

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ESSENTIALS FOR SUCCESS: