Experienced Marketing Insights & Analytics Manager - Driving Customer Acquisition & Member Retention through Data-Driven Strategies

Join a Purpose-Driven Team: Empowering Responsible Americans through Education and Self-Defense

At Delta Defense, LLC, the private company behind the U.S. Concealed Carry Association (USCCA), we're on a mission to help responsible Americans avoid danger, save lives, and keep their families safe. As a leader in the industry, we're committed to providing our members with top-notch education, training, and resources to exercise their Second Amendment rights. If you're passionate about data-driven marketing and want to make a meaningful impact, we're looking for a skilled Marketing Insights & Analytics Manager to join our team.

About the Role

As our Marketing Insights & Analytics Manager, you'll be at the forefront of developing and executing data-driven strategies that drive customer acquisition and member retention. You'll lead our marketing insights team, overseeing the development of our marketing data strategy, audience strategies, and analytics roadmap. This is a hands-on, collaborative role that requires a unique blend of analytical rigor, technical proficiency, and strategic acumen.

Key Responsibilities

• Lead marketing data and analytics strategy, pioneering a multi-touch attribution model to optimize marketing effectiveness
• Manage, mentor, and coach marketing analysts to deliver actionable insights that drive customer acquisition and member retention
• Drive project and thought leadership, partnering with enterprise analytics on shared analytics roadmap and leading cross-functional embedded analytics team members
• Manage analytics agency relationships and partner with finance for sales and expense budgeting and forecasting
• Support and serve business stakeholders, leading self-serve marketing analytics training and enablement
• Ensure marketing data integrity, tracking accuracy, and align definitions across business lines
• Other duties as assigned

What We're Looking For

To succeed in this role, you'll need a strong background in marketing analytics, digital marketing, or a related field. Here are the essential qualifications:

Essential Qualifications

• Bachelor's degree in marketing, statistics, finance, web development, or a similar field, or equivalent experience
• 10+ years of experience in marketing or digital analytics, digital marketing, or a blend
• 3+ years of formal leadership experience in a team focused on data analysis or marketing
• Proven experience as a thought leader in marketing analytics and data strategy, with a successful track record of aligning stakeholders and colleagues around a roadmap that influences business strategies
• Proven track record of leveraging Media Mix Analytics (MMA) and/or Multi-touch Attribution (MTA) to drive business strategies
• Demonstrated experience managing large and complex data sets
• Experience with web analytics, A/B split testing tools, and tag management, including proficiency in Google Analytics 4, DataStudio, RegEx, Segment, GTM, VWO, and BigQuery
• Proficiency in data visualization tools and advertising platforms, including Tableau, Segment, Braze, Google Ads, Facebook Advertising, Unbounce, etc.
• Strong grasp of statistical concepts, including statistical significance and confidence intervals
• Excellent organizational skills with a proven ability to use data to influence business decisions
• Knowledge of digital marketing channels and their objectives
• Proficiency in programming languages such as HTML, CSS, JavaScript, SQL, SAS, Python, etc.

Preferred Qualifications

• Experience with content management systems (such as WordPress) and mobile application analytics
• Previous experience in a B2C membership organization
• Demonstrates the Core Values of Delta Defense, LLC

What We Offer

At Delta Defense, we're committed to providing our employees with a comprehensive benefits package, including:

• Competitive salary range: $100,000-$125,000 annually, commensurate with experience
• Company bonus eligibility
• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually)
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance
• Complimentary USCCA Elite Membership & Store Discounts
• Nationally recognized in 2023 as a Newsweek Top 100 America's Most Loved Workplace
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 "Fastest Growing Private Companies" list 12 years in a row!
• Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
• Milwaukee Business Journal "Best Place to Work" award 6 years in a row!

Why Join Us?

At Delta Defense, we're a fun, fast-paced, and rewarding place to work and grow. We're committed to supporting our employees' professional growth and providing opportunities for career advancement. If you're a motivated and data-driven marketing professional looking to make a meaningful impact, we want to hear from you!

Ready to Apply?

If you're passionate about data-driven marketing and want to join a purpose-driven team, apply now! We're looking for a skilled Marketing Insights & Analytics Manager to join our team and help drive customer acquisition and member retention. Don't miss this opportunity to make a meaningful impact and grow your career with us.

Anticipated application close date: August 2, 2024. To learn more about our benefits and company culture, visit https://www.deltadefense.com/careers. If you're a Colorado resident, please email us at [redacted] to receive complete benefits information.