Experienced SEO and PPC Entry Level Specialist – Digital Marketing Strategist for a Fully Remote Legal Marketing Agency

Introduction to Obu Interactive

Imagine being part of a team that makes a real difference in people's lives. At Obu Interactive, a fully remote legal digital marketing agency, we're dedicated to connecting victims of personal injury with honorable lawyers, striving to deliver justice across the nation. Our work can be challenging, but it's also incredibly rewarding. We're now seeking a highly motivated and skilled SEO/PPC Entry Level Specialist to join our team and contribute to our mission.

About the Role

As an SEO/PPC Entry Level Specialist at Obu Interactive, you will play a crucial role in managing the day-to-day operations of our organic and paid search marketing strategies. You will be responsible for driving success through a strong and diverse skillset in relevant areas, including keyword research, competitive analysis, on-page and off-page SEO, PPC campaign management, and data analysis. If you're passionate about digital marketing, have a data-driven mindset, and are eager to learn and grow, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Perform keyword research to optimize existing content and discover new opportunities for SEO and PPC campaigns
• Conduct competitive analysis for existing and new clients, identifying strengths, weaknesses, opportunities, and threats in SEO and PPC
• Implement on-page and off-page SEO strategies to improve website ranking and visibility on search engines
• Create and manage PPC campaigns across multiple platforms, including Google Ads and Facebook
• Develop compelling copy in conjunction with the content team and create ad sets and campaign strategies that drive quality leads
• Monitor and adjust campaign budgets, lead quality, and campaign constraints as needed
• Analyze campaign performance metrics, making data-driven decisions to optimize campaigns for better ROI
• Conduct technical SEO audits and implement recommendations to improve website performance
• Collaborate with developers, designers, contractors, and directors as needed for adjustments
• Utilize analytics tools to track, measure, and report on KPIs for SEO and PPC campaigns
• Engage and collaborate with internal team members to align efforts across multiple marketing channels

Essential Qualifications

• Passion for SEO and digital marketing
• Data-driven and analytical mindset
• Attention to detail and project management skills
• Strong desire to learn and train on various SEO/PPC/Analytic technology platforms

Preferred Qualifications

• Experience working with SEO tools, including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Experience with and/or understanding of other marketing channels (e.g., PPC)
• Experience working with popular CMS (e.g., WordPress)
• Experience with technical SEO
• Excellent writing skills

Skills and Competencies

To succeed in this role, you will need to possess a combination of technical, business, and soft skills, including:

• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work independently and as part of a team
• Strong attention to detail and organizational skills
• Ability to learn quickly and adapt to new technologies and platforms

Career Growth Opportunities and Learning Benefits

At Obu Interactive, we're committed to supporting the growth and development of our team members. As an SEO/PPC Entry Level Specialist, you will have access to:

• Professional development opportunities to enhance your skills and knowledge
• Training and support to help you learn and master new technologies and platforms
• Opportunities to take on new challenges and responsibilities as you grow and develop in your role
• A collaborative and supportive team environment that encourages learning, innovation, and creativity

Work Environment and Company Culture

At Obu Interactive, we pride ourselves on our positive and inclusive company culture. As a fully remote team, we offer:

• A flexible, hybrid remote work arrangement that allows you to work from anywhere
• A healthy work culture that values work-life balance and employee well-being
• Unlimited paid time off to ensure you have the time and space to relax and recharge
• A collaborative and supportive team environment that encourages open communication, feedback, and growth

Compensation, Perks, and Benefits

We offer a competitive salary and a range of perks and benefits, including:

• A comprehensive benefits package that includes health, dental, and vision insurance
• A 401(k) retirement savings plan with company match
• Opportunities for professional development and growth
• A fun and dynamic company culture that values innovation, creativity, and teamwork

Conclusion

If you're a motivated and skilled digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As an SEO/PPC Entry Level Specialist at Obu Interactive, you will have the chance to make a real difference in people's lives, while also growing and developing your skills and career. Don't miss out on this opportunity to join a dynamic and supportive team and take your career to the next level. Apply now!