Head of Content Marketing

Director, Lifecycle Marketing, Regional EngagementAbout Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime
About the role We're looking for a leader to join our Lifecycle Marketing team as the Director, Lifecycle Marketing, Regional Engagement, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.
Global-to-Local Title Marketing Strategy: Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities. You'll ensure global campaigns are localized and amplified across EMEA, US, LatAm, and APAC.
Organizational Leadership: Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC). Regional Performance & Impact: Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment. Serve as the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion.
Content & Audience Expertise: Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases around the world.
Localization Oversight: Guide your regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets.
Budget Management: Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value.
Innovation & Best Practices: Stay up to date with industry trends, competitor activities, and latest marketing technologies. In the role of Director, Lifecycle Marketing, Regional Engagement, you will report to the VP, Retention & Engagement.
15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
~Industry experience working in streaming, entertainment, or digital media
~ Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
~ Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
~ A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience
~ Bachelor's or Master's degree in Marketing, Business, or a related field

About the Team The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
~ Flexible time off policies allowing you to take the time you need to be your whole self.
~ Generous medical, dental, vision, STD, LTD, and life insurance
~ Health Saving Account HSA program
~ We are curious, which is the gateway to empathy, inclusion, and understanding.
~ We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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This position is based in the Dallas office and adopts a hybrid work approach with 3 days in the office. Are you able to work in and / or open to relocating to the Dallas area at this time? * Do you currently, or will you in the future, require any immigration-related support or sponsorship from Crunchyroll in order to begin or continue employment with Crunchyroll? * S. immigration status/visa and type of sponsorship required (if known):
What is your experience working in the direct-to-consumer digital subscription or streaming businesses? Do you have experience developing and executing lifecycle marketing strategies from end to end, particularly for global content, IPs, or entertainment? Please include examples of specific campaigns, audiences targeted, and results achieved. What is your experience managing a global team? What global regions were you creating marketing strategies for? If only domestic, put N/A. *
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