SEO Specialist – Website Audit & Optimization
We’re looking for an experienced SEO freelancer to perform a comprehensive audit and implement on-page optimizations for our website. Our business runs live trivia events and needs stronger visibility in search results for keywords around trivia nights, bar events, and corporate entertainment.
Scope of Work
The project will include:
SEO Audit & Strategy
Full technical + on-page SEO audit (crawl errors, site speed, mobile responsiveness)
Keyword research focused on trivia, bars, and corporate events
On-Page Optimization
Rewrite/update page titles and meta descriptions for clarity and keywords
Optimize images (file names, compression, and alt text)
Improve heading structure and internal linking for better site navigation
Technical SEO
Page speed improvements (lazy loading, caching, script optimization)
Structured data (Event schema, LocalBusiness schema) implementation
Sitemap + robots.txt review
Content Recommendations
Suggestions for additional copy or pages (FAQ, blog, etc.) to support SEO goals
Reporting & QA
Provide a before/after report of improvements made
Validate structured data with Google’s Rich Results Test
Share keyword ranking opportunities moving forward
Deliverables
Audit report (summary of issues & opportunities)
Updated meta titles and descriptions
Optimized images and technical fixes
Implemented structured data markup
Post-implementation report with actionable next steps
Qualifications
Proven experience in SEO audits and on-page optimization (portfolio or case studies preferred)
Strong knowledge of Google Search Console, PageSpeed Insights, and schema markup
Ability to communicate findings in a clear, non-technical way
(Bonus) Experience working with event or hospitality businesses
Apply tot his job
Apply To this Job