US Marketing Associate - Product Marketing Contractor: Join Strava's Innovative Team to Drive Collegiate Engagement

About Strava and This Exciting Opportunity

Strava is revolutionizing the world of fitness and athleticism, boasting a global community of over 120 million athletes across more than 190 countries. As a pioneering digital platform, Strava offers a holistic view of active lifestyles, catering to diverse preferences and devices. At the heart of Strava's mission is the ambition to connect the world through movement, motivating athletes of all levels to achieve their best. To further this vision, Strava is seeking a talented and driven US Marketing Associate - Product Marketing Contractor to spearhead a groundbreaking university-focused marketing campaign.

This campaign aims to raise awareness about Strava's Student Plan and drive participation in a unique collegiate competition exclusively on Strava. As a part-time contract position, this role offers an exceptional opportunity for a college student or recent graduate to gain invaluable experience in marketing, community engagement, and leadership.

Key Responsibilities

• Develop and execute a comprehensive marketing plan to promote Strava's Student Plan among college students.
• Identify, recruit, and manage campus ambassadors and influencers to champion Strava and drive engagement.
• Coordinate physical and virtual events to create buzz around the collegiate competition and foster a sense of community.
• Create authentic, engaging content to resonate with the collegiate audience and drive awareness.
• Manage multiple projects and relationships simultaneously, ensuring timely communication and meticulous organization.
• Leverage digital marketing fundamentals, including email, web, and social media, to build and execute the marketing strategy.

Essential Qualifications and Skills

To succeed in this role, you'll need:

• A strong background in community organizing, grassroots marketing, or a related field, with a proven ability to raise awareness and bring students together.
• Excellent leadership and interpersonal skills, with experience in recruiting and managing campus influencers or ambassadors.
• A solid understanding of digital marketing principles, including email, web, and social media, with the ability to develop and execute a marketing plan.
• Creative content creation skills, with the ability to develop innovative ideas that drive awareness and engagement.
• Meticulous organizational skills, with the ability to manage multiple projects and relationships simultaneously.
• A passion for sports and fitness, with experience in intramural, club, or varsity sports, or a strong understanding of the fitness scene on campus.

Preferred Requirements

While not essential, the following qualifications are highly desirable:

• A senior in college or a recent college graduate.
• Regular use of Strava and familiarity with its features and functionality.
• Strong working knowledge of Google Suite and Dropbox.
• Excellent verbal and written communication skills.
• Ability to consistently dedicate 15-25 hours per week.
• Familiarity with a range of marketing techniques and a self-starting, entrepreneurial spirit.

What You'll Gain from This Experience

As a US Marketing Associate - Product Marketing Contractor at Strava, you'll have the opportunity to:

• Develop a comprehensive understanding of digital marketing principles and their application in a real-world setting.
• Gain hands-on experience in community engagement, event management, and content creation.
• Build a network of contacts within the fitness and athletic industry.
• Enhance your leadership and interpersonal skills through managing campus ambassadors and influencers.
• Contribute to a pioneering brand that is shaping the future of fitness and athleticism.

Strava's Culture and Work Environment

At Strava, we're committed to creating a world-class, inclusive workplace that fosters growth, camaraderie, and positivity. Our culture reflects our community, and we're dedicated to hiring diverse teammates from all backgrounds, experiences, and perspectives. As an equal opportunity employer, we ensure that all employment decisions are made without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height, and/or weight.

Compensation and Benefits

This part-time contract position offers a competitive hourly rate of $32/hour, with a commitment of approximately 20 hours per week for 12 weeks. While the role is remote, some travel may be required during the campaign. Strava is committed to supporting the mental health and wellbeing of its employees, and we offer a range of benefits to promote a healthy work-life balance.

Join Our Team!

If you're a motivated and talented individual with a passion for sports, fitness, and marketing, we encourage you to apply for this exciting opportunity. Even if you feel you're not a perfect match, we'd still love to hear from you. To apply, please provide a brief response (~200 words or less) to the following questions:

• What is the most entrepreneurial thing you've led or participated in? Please explain the project/initiative, how you brought it to life, and the results.
• How would you find and recruit campus ambassadors or students in a fun fitness competition (primarily running and cycling), where the stakes are high and school spirit and pride is the biggest prize?
• Why are you interested in fueling awareness and adoption of Strava among college students? What do you think college students are looking for in a fitness app, and how do you think Strava can help more students discover and utilize Strava to find a new or enhance an existing fitness routine in college?

We look forward to hearing from you and exploring how you can contribute to Strava's mission to connect the world through movement!