Senior Manager, Shopper Marketing, East US - Driving Business Growth through Innovative Marketing Strategies

Join BODYARMOR Sports Nutrition, a Dynamic and Fast-Paced Environment

BODYARMOR Sports Nutrition (BASN) is a game-changer in the world of sports and active hydration, where passionate brand builders work together to achieve innovative success. As a subsidiary of The Coca-Cola Company, acquired in 2021, BASN combines an entrepreneurial culture with the resources and insights of a global icon. We're looking for a talented Senior Manager of Shopper Marketing, Grocery East to join our team and drive business growth through effective marketing strategies.

About the Role

The Senior Manager of Shopper Marketing will be responsible for developing and executing marketing programs and strategies to increase sales and brand awareness within key grocery retailers. This critical role will manage and develop an associate manager, reporting to the Director of Shopper Marketing, Grocery, and collaborating cross-functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, and other stakeholders to achieve overall business objectives.

Key Responsibilities

• Lead Shopper Marketing strategy and execution for assigned retailers within the Grocery channel, identifying core shopper insights, setting objectives, and developing omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
• Collaborate with management and other functional teams to ensure marketing plans align with business priorities and goals, leveraging Coca-Cola's extended team, insights, tools, and resources.
• Develop and implement a detailed calendarized marketing plan with clear objectives, KPIs, strategies, and programs by trimester, complete with tactical details and budget line items.
• Oversee and manage operating budget, real-time transactional reporting, optimizations, invoice processing, and monthly reconciliations/reviews.
• Directly manage retailer media and marketing relationships, including negotiation of national and regional campaigns, campaign execution, and post-program analysis.
• Serve as a subject matter expert on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance, coaching and educating relevant teams on retailer marketing policies and best practices.
• Foster a continuous improvement mindset with direct reports, coaching and developing the team to achieve exceptional results.

Essential Qualifications

To succeed in this role, you will need:

• A BA/BS degree in a relevant field.
• 6-7+ years of experience in shopper marketing, sales, marketing, or shopper insights.
• A hybrid presence in our Whitestone, NY office, with up to 25% travel required by car or plane.
• A self-starter, hard-working, and proactive team player with a can-do attitude.
• Knowledge of shopper loyalty data, Nielsen scan and panel data, and Microsoft software.

Preferred Qualifications

To stand out as an ideal candidate, you will have:

• Experience working with major grocery retailers and developing effective marketing strategies.
• A proven track record of driving business growth through innovative marketing programs.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Skills and Competencies

The ideal candidate will possess:

• Account Management and Business Development skills.
• Business Insights and Marketing expertise.
• Strong Communication and Consultative Sales Management skills.
• Customer Relationship Management (CRM) and Customer Service Management experience.
• Decision Making, Leadership, and Negotiation skills.
• Results-Oriented, with a focus on Sales Forecasting and Sales Management.

Career Growth Opportunities and Learning Benefits

At BODYARMOR Sports Nutrition, you'll have the opportunity to grow and develop your skills in a dynamic and fast-paced environment. You'll be part of a team that values continuous learning and improvement, with access to training and development programs to help you achieve your career goals.

Work Environment and Company Culture

Our company culture is built on four key behaviors: curious, empowered, inclusive, and agile. We value how we work as much as what we achieve, and we're committed to nurturing an inclusive culture that is grounded in our company purpose. You'll be part of a team that is passionate about making a difference and refreshing the world.

Compensation and Benefits

We offer a competitive salary range of $153,000 - $175,000, depending on geography, job-related knowledge, skills, and experience. You'll also receive a full range of medical, financial, and other benefits, including an Annual Incentive Reference Value Percentage of 30%. Our benefits package is designed to support your overall well-being and provide a great work-life balance.

Why Join Us?

If you're a motivated and talented professional looking to drive business growth through innovative marketing strategies, we want to hear from you. Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team and contribute to our mission to become #1 in Sports Hydration.

At BODYARMOR Sports Nutrition, we're committed to being an Equal Opportunity Employer, and we do not discriminate against any employee or applicant for employment based on race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, or basis of disability or any other federal, state, or local protected class.

Apply Now!

If you're ready to join a dynamic team and drive business growth through effective marketing strategies, apply now to become our Senior Manager, Shopper Marketing, East US. We can't wait to hear from you!